Did you know April is National Greyhound Adoption Month?

For the fifth year, The Greyhound Project will celebrate April’s National Greyhound Adoption Month with a national public relations campaign promoting greyhound adoption public service announcements. 

“Cal and His Search for Long-Term Commitment” has been viewed by more than 100,000 people on YouTube, and Cal now has more than 1,000 friends on Facebook. 

What can individuals do?
  • Dogs on parade. The best way to build awareness for greyhounds is getting the dogs out in public. Whether you walk alone or with a group, you are sure to turn some heads. Consider joining a walk for another cause; a group of greyhounds is sure to get the media’s attention.
  • Teach the children. Approach your local schools, libraries, or scouting organizations to set up opportunities for teaching and distributing brochures.
What can adoption groups do?
  • Distribute PSAs to local media outlets. Do you know someone who works at a local television station? If so, mention to them that April is National Adopt-a-Greyhound Month and ask if they will air one of the PSAs. To obtain information about ordering copies of a PSA, contact Melissa Cook.
  • Distribute press releases to local media outlets. Newspapers and radio stations are always looking for local interest stories. By sending a press release with a high-quality photograph of your dogs or adoptable dogs, you increase chances of the story making the publication because they now have a local interest angle.
  • Tips for talking to the media
  • Sample press release
By making a donation to The Greyhound Project PSA Fund, you will be providing funds that will allow the Project to purchase much needed commercial time so that more people become aware of Greyhound adoption. —Sarah Norton and Melissa Cook

 

 

 
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