News for Celebrating Greyhounds Magazine subscribers
The Summer issue of Celebrating Greyhounds Magazine is now available! In this issue you will find articles about custom wheels for a special-needs Greyhound, Greyhounds in weddings, and a new "Ask the Expert" section on Greyhound behavior - with videos! Click here for more information.
Cal the greyhound has been feeling a bit shy about the personal ad he placed for a long-term commitment, but he's finally agreed to share it on YouTube. If you share it with your friends, you just might help some of Cal's friends find a home.
Display your dogs. Contact your adoption group and offer to do meet and greets for them. If you are not near a group, call busy local businesses and ask if you can set up an exercise pen and do your own meet and greet at their facility. The Greyhound Project has produced an informative brochure for potential adopters that you may print and distribute.
Dogs on parade. The best way to build awareness for greyhounds is getting the dogs out in public. Whether you walk alone or with a group, you are sure to turn some heads. Consider joining a walk for another cause; a group of greyhounds is sure to get the media’s attention.
Teach the children. Approach your local schools, libraries, or scouting organizations to set up opportunities for teaching and distributing brochures.
What can adoption groups do?
Distribute PSAs to local media outlets. Do you know someone who works at a local television station? If so, mention to them that April is National Adopt-a-Greyhound Month and ask if they will air one of the PSAs. To obtain information about ordering copies of a PSA, contact Melissa Cook.
Distribute press releases to local media outlets. Newspapers and radio stations are always looking for local interest stories. By sending a press release with a high-quality photograph of your dogs or adoptable dogs, you increase chances of the story making the publication because they now have a local interest angle.
More tips specifically for adoption organizations. In 2014, The Greyhound Project is trying to do some of the heavy lifting for you. Check out these specific Tips & Tricks for Spreading the Word.
By making a donation to The Greyhound Project PSA Fund, you will be providing funds that will allow the Project to purchase much needed commercial time so that more people become aware of Greyhound adoption. —Sarah Norton and Melissa Cook